Star Wars

To celebrate the launch of Star Wars: The Force Awakens movie we created an immersive galaxy
of Star Wars fan memories, capturing the cultural impact of the saga across multiple generations
and showing fans how we are all connected by the Force. All of them to be archived by Lucasfilm.

That’s 147 million unique and wonderful fans from different generations and cultures, who all Share the Force.
Best of all, Luke Skywalker himself  shared his love for #SharetheForce.

Some press:
Fast Co Create , Time Magazine, Examiner, Mashable, FWA Mobile of the, AdAge, Agency Spy, Creativity,
Fast Co Create, Adweek: Ad of The Day, Best Ads on TV, The Daily Dot,, Ads of the World



#ShareTheForce Launch

There are two moments in life you never forget. The day your kid is born. And the day you introduce your kid to Star Wars.


:15 Best Chewbacca Impersonation Ever

Only a certain kind of human being can make a perfect Chewy voice, and it’s not me.
This one goes out to the Wookie in all of us. Get the Chewie roar down, no gargling needed with this voice changer mask. Cute girl not included.

:15 Rolling with BB-8

Hello technology! You need a new droid in your life. Who doesn’t want their very own BB-8 from Star Wars: The Force Awakens?