¡Hola!
I’m Patricia, an award-winning bilingual Group Creative Director with a with a design and art direction background. During the 15+ years, I have worked chiefly in Fashion, Entertainment, Retail, CPG, and Tech — creating global and nationwide brand campaigns with accolades from One Show Finalist, Cannes and ADDYs, to name a few. A 3x Super Bowl veteran, brand builder and human.
As a creative leader, I drive and elevate the creative vision across multiple brands and teams, ensuring work consistently meets world-class standards while pushing for bold, breakthrough ideas across film, digital, social, experiential, and emerging platforms.
I lead and mentor multidisciplinary teams of Creative Directors, writers, designers, and art directors—recruiting top talent, fostering a collaborative and inclusive culture, and guiding senior creatives through feedback, career development, and high-impact work.
I also serve as a senior creative partner to clients, presenting strategic ideas, building trusted relationships with executive stakeholders, and translating complex business challenges into compelling creative opportunities while confidently navigating feedback and championing strong, innovative work.
My hobbies? You’ll find me indulging my love for food, the beach, the movies and spending time with Bruno my dog.