El Resumé
Bio
Award-winning bilingual
Group Creative Director with 15+ years
leading brand campaigns in Fashion, Retail, CPG,
Entertainment, and Tech.
Cannes Lion winner.
3x Super Bowl veteran.
Built for big brand moments.
Awards
- Cannes Titanium Lion 2013
- Cannes Silver Lion 2013
- The One Show Pencil, Interactive 2013
- One Show Finalist 2016
- One Show Judge 2024
- Shortlist Clio Music Award 2025
- AICP20 Post Awards 2020
- London International, Silver 2013
- Communication Arts, Best of 2013
- Silver Facebook Studio Awards 2013
- FWA Site of The Year 2015 The Addy’s Shortlist 2015
Education
Miami Ad School, FL
Art Direction
Art Institute of FLL, FL .
B.S. in Graphic Design
group creative director
April 2022 . April 2026
The Martin Agency, Los Angeles
Clients: Old Navy, Mondelez: RITZ Crackers & OREO
Directed integrated creative teams across Old Navy and Mondelez, delivering full 360 campaigns in partnership with the IAT. Guided OREO and RITZ Crackers work from concept to execution – including two Super Bowl campaigns for RITZ that drove cultural relevance and repositioned the brand as a dominant force in the snack category.
creative director
nov 2019 . april 2022
Anomaly, Los Angeles
Clients: Diet Coke, Minute Maid, USOW, Netflix, and Meta Oculus
Led integrated creative teams across a diverse portfolio including Diet Coke, Minute Maid, Netflix, USOW, and Meta Quest. Oversaw the brand’s global campaign strategy and produced the first Meta Quest Super Bowl commercial – a landmark moment for the brand. Drove creative excellence across the full spectrum: content, print, film, digital, design, and social media.
june 2018 . nov 2019
Freelance Creative Director
Clients: Target Holiday Campaign 2018, Target Back to School, C9 Champion, Vice, CoreWater, Mercedes Benz, Mattel, Zillow, Ritz Crackers, Pinterest, YouTube and Old Navy.
Quick to understanding each brand’s voice, audience, competitive space and then tailoring ideas that feel original but still on-strategy. Brought up as an “outside brain” to own the creative vision and production across national campaigns for Target Holiday Campaign 2018, Target Back to School and C9 Champion.
associate creative director
june 2017 . may 2018
Deutsch, Los Angeles
Clients: Target Holiday Campaign 2017, 7-Eleven and Atom Tickets
may 2016 . may 2017
Freelance Creative
72andsunny . Deutsch . Saatchi & Saatchi LA. 180LA
Client: Google, Coors Banquet, General Mills, Toyota and Target | C9 Champion, Expedia, Mitsubishi and Asics
july 2013 . feb 2016
Deutsch, Los Angeles
Clients: Target, Nintendo, Kettle Chips and Taco Bell
art director
oct 2011 . jun 2013
CP+B, Los Angeles
Clients: Old Navy and Grey Poupon
april . aug 2011
Y&R, Puerto Rico
Clients: Heineken, T-Mobile and Santander Bank