Target Holiday 2018

Gather Round

‘Tis the season to transform everything we do into joyful and playful moments for people to gather round.
From party animals outfits to bright and bold gifts exchanges each vignette in this campaign highlights
a series of colorful and upbeat gatherings with everything you need.

Director: Vallée Duhamel

Role: Freelance Creative Director
Art Direction, Production & Post-Production




Round and Round

We wanted to create a holiday hit everyone can gather round.
One song to bond us all together. 
A lil bit of pop and 100% jolly!

Pop superstar Sia performs “Round and Round” a Target-exclusive
song also part of her “Everyday is Christmas” album.

The Spanish-language version features music from Latin America
star Natalia Lafourcade.




More joyful ads

We did a total of 20 English-language and 18 Spanish-language spots (plus over 100+ social cutdowns) this holiday season.
75 wardrobe looks. 3 dog fittings. 45 unique set designs. But who’s counting? Here are some of my faves! 
🎄🎅🏾 🍪 ❄️ 🍿 ✨

Fall Anthem

Cheers to a Thanksgiving filled
with flickering lights, yummy bites,
and cozy nights.



Surprise Party

Toys that hatch, toys that host,
and toys that roll; find them all
at Target this holiday season.

Sidekicks & more

This spot gives me all the foodie vibes!
I might or might not be obsessed with
tabletops, food & gatherings!


Promos 🤑

Woof! Woof! Woof!
Bullseye translation: Weekly Deals are coming!
Shop it all.