#sorrynotsorry
As part of the Written by the Internet campaign,
#real #hashtags brought #laughter and #levity to ‘tis
unhinged holiday campaign starring Jennifer Coolidge.
#Happy #Holidays #!!!
Director: Guy Shelmerdine
Written by the Internet
We asked ourselves: As a brand that stands for ACCESS,
what if we gave the keys of the campaign to our biggest fans?
For a year, we turned to the Internet to co-create our ads from a Tik Tok
to the universal language of the internet …. hashtags.
Here are some of my faves! 
Emoji Fire
With inspiration taken from the original Tok, we used the language of the internet — emojis to bring BTS to life.
Director: Pensacola
Best Kept Secret
If you want the real reel, you tap real users’ comments on ON’s denim highlighting quality, fit and style.
Director: Pensacola
Dog Wedding
Old Navy gave people what they were searching for. Literally. All the amazing looks were featured at a glam dog’s wedding.
Director: India Harris
Roadtrip
For the final chapter, we continued using the internet’s hottest dopamine searches for an epic road trip.
Director: India Harris
