drink it up
The films celebrate unapologetic icons who live life on their own terms –
with a Diet Coke in hand despite a culture of shoulds.
Diet Coke is for people who confidently embrace their truth and live how they want to live.
Director: Los Perez & Caviar
Nominated for Outstanding Color Grading at HPA Awards
Shortlisted for Craft Direction Berlin Commercial Awards 2020
listen to your elders
get smart
Cheers to those who solve the world’s most complex problems and make it look easy with a Diet Coke in hand.
Creative Direction
We had the opportunity to create new iconic brand assets. No more CG cans but instead mesmerizing, bold and playful scenes. All while pushing the can aesthetics to make it feel unapologetically interesting.
