Deadpool Takes Over 7-Eleven
Classic DP. He loves chimis and Slurpee so much that he took over 7-Eleven
in an epic way. The famous superhero made a mayhem in-store,
vandalized every single POP signage, and hijacked 7e’s social channels.
Check out the whole incident.
PS. Rumor has it that Ryan Reynolds loves the creative.
I have an email that says so. ©2018
Role: Lead Creative
The Takeover
In-app AR experience
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Deadpool invades 7E’s app in it’s first ever AR experience. Featured in Fast Company and Creativity Editors Pick. He also managed to make his own Snapchat filter.
A one of a kind publication
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In celebration of 7-Eleven’s exclusive Deadpool collectible cups, we created cupweekly.com also featured as a print publication.
And my personal favorite
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A unicorn Slurpee food truck touring around the nation. It can be spotted in two of the store takeovers in LA and NYC among many other locations.
