Target C9 Champion

:40 Anthem: we are a new kind of strong.

Only at Target, you can get the new C9 Champion athletic collection highlighting amazing styles
for everyone and every strength. 
We wanted to be the brand that celebrates
non-traditional athletes, the ones that make it happen every day and inspires others.
No influencers or social media gurus just some real badass peeps being the best at their craft.

Director: Christian  Sorensen-Hansen

Meet Our Stars

These people are not only badass but oh so inspiring!
We celebrated their talent not only on video but with a fancy photo shoot.
These assets were used for digital, social and print ads.